Business Study
A small business marketing plan in Spain, before your website
The Business Study is a small business marketing plan that ends in your website: a 14-part report on what you sell, who buys it, how a customer reaches you and where your time goes. It gives your website its copy, its pages and its keywords.
We carry it out remotely for small businesses and sole traders anywhere in Spain.
Deducted if you order the website
Which businesses is the Business Study for?
For small businesses and sole traders with a real business who want a website that brings in customers, not a business card online. It does not matter which town you are in: the study is done remotely.
If you have no website yet
This is the best moment: the website starts with the structure, copy and keywords that come out of the study.
If your website brings you no customers
The study shows what it says badly, who it speaks to and which pages it is missing, before anything is rebuilt.
The sectors we work with most
Clinics, law firms, estate agents, builders, tradesmen and workshops. Each sector has its own page: websites for clinics, websites for law firms and accountants, websites for estate agents, websites for builders and websites for tradesmen and workshops.
What does the business study include?
Fourteen parts, in this order. Each one answers a question about your business, and the last one turns the answers into the plan of your website.
Business Study
01 / 14- 01Company memorandum
- 02Analysis of each service or product
- 03Buying motivations
- 04Tangible and emotional benefits
- 05Customer experience
- 06Value curve and competitors
- 07Competitive advantage and unique value proposition
- 08Value ladder
- 09Customer avatars
- 10Sales funnels
- 11Sales script and objections
- 12Cost structure and targets
- 13Marketing and customer acquisition plan
- 14Website architecture and digitalisation plan
Company memorandum
Who you are, what you do and where from, on one page.
Analysis of each service or product
What you sell, one by one, and the role each service plays in your business.
Buying motivations
Why a customer buys from you and what holds them back before they call.
Tangible and emotional benefits
What your customer gains in facts and how they feel when they choose you.
Customer experience
Your customer's journey, from searching for you to coming back.
Value curve and competitors
What customers compare you on and where you can stand out.
Competitive advantage and unique value proposition
The sentence that explains why you and not someone else, and the proof behind it.
Value ladder
How to order your services so a customer moves from the first to the next.
Customer avatars
The customer profiles you want, with their doubts and their own words.
Sales funnels
The steps that take a stranger to asking you for a quote.
Sales script and objections
What to say when someone calls and how to answer the usual objections.
Cost structure and targets
What it costs you to win a customer and the targets you set.
Marketing and customer acquisition plan
Which channels to use to win customers, and in what order.
Website architecture and digitalisation plan
The pages of your website, their keywords and which parts of your admin move to the panel.
How is the study done, step by step?
You ask for it
We tell you what it includes and its price, + VAT.
We sign
The study is paid on signing. Nothing starts before that.
We study your business
Your services, your customers, your competitors and how you sell now, wherever you are in Spain.
You get the report
All 14 parts, with your website architecture and your customer acquisition plan.
You decide
If you order the website, the price of the study is deducted from the website payment or from the monthly fees.
What do you get and what is it for?
A report on your business
Fourteen parts written for your case: what you sell, who buys it, how a customer reaches you and where your time goes.
The foundation of your website
The report gives you the copy, the pages, the keywords and the customer acquisition strategy. If we build your website, we start from it, so nothing is written blind. You can see what those websites look like in our live projects.
A customer acquisition plan you can follow
The marketing and customer acquisition plan in part 13 tells you which channels to start with and in what order, with or without a website.
How much does the study cost and when is it paid?
The study has a fixed price, + VAT, paid on signing. If you then order the website, its price is deducted from the website payment or from the monthly fees.
What do people ask before ordering the study?
The questions we hear most before we start, with the short answer first.
What is the Business Study?
A business study and small business marketing plan: a 14-part report on what you sell, who buys it and how a customer reaches you. It gives your website its copy, its pages, its keywords and its customer acquisition strategy.
What is the Business Study for?
To decide what to say, to whom and through which channel before your website is built, so nothing is written blind. Part 13 is your customer acquisition plan, and part 14 turns it into the pages and keywords of your website.
How is it different from a business plan?
A business plan is written for a bank or a partner. This study is a small business marketing plan that ends in your website. It analyses your services, your customers and your competitors, includes a marketing and customer acquisition plan (part 13) and ends with your website architecture (part 14).
Is it a marketing consultancy?
Not an ongoing one: it is a fixed study, done once and delivered as a 14-part report. If you then want someone to run your social media, your SEO or your ads every month, that is what the monthly marketing packages are for.
Can it be done remotely?
Yes. We carry out the study remotely for small businesses and sole traders across Spain; your business does not need to be in Malaga.
Does a study like this guarantee the business will work?
No. No study guarantees results: it sorts out what to sell, to whom and where to find customers before you invest in a website. What you do get is a plan written for your case, which you can follow with or without a website.
Is the study deducted if I then order the website?
Yes. If you order later, the price of the study is deducted from the website payment or from the monthly fees. The web design packages and their prices are on the pricing page, always + VAT.
When is the study paid?
On signing, before we start. The price on this page excludes VAT; VAT is added on top.
Do I have to order the website after the study?
No. If you order the website, the price is deducted; if not, you keep the study of your business. The customer acquisition plan in part 13 helps you start looking for customers on your own.
Who carries out the study?
The same person who then builds your website and its panel. Nothing is outsourced. That way, what comes out of the study reaches the copy and the pages of your website intact.
Is it useful if my business has no website yet?
Yes. It is the best moment: the website starts with the copy, pages and keywords that come out of the study. If you already have a website, the study tells you what to change before you rebuild it.
Shall we start with your business?
Tell us what you do and where you work from, and we will call you to prepare your study.
The study is deducted if you go ahead with the website