Example
What would the website of a physio clinic in Los Boliches look like?
A sample case, with no real client behind it. A small physiotherapy clinic near the Los Boliches seafront treats local neighbours and English-speaking residents. Bookings come in by phone, and it loses the ones that arrive when reception is closed.
What we would do
One page per treatment in English and Spanish, a map showing where to park and the panel booking calendar so patients can book at any hour. Prices only if the clinic wants to publish them.
What would change
The English-speaking patient understands which treatment they need before calling, and reception stops repeating the same answers on the phone. No figures: results are measured once the website is live.